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About our founder

Caroline Desrosiers

Founder Background

After graduating from the University of Southern California, Caroline started her career in film and television (Bold Films & Tool) and then transitioned to working in digital publishing for SAGE, a college textbook publisher. At the time, educational publishers were converting their digital products from PDF to ePub to be sold in the expanding online retail marketplace. At SAGE, Caroline worked to improve the creation and distribution of eBook metadata and content.  

When she learned about the pervasive eBook accessibility issues for disabled students, she quickly took action and joined SAGE's accessibility working group, stepping forward to lead a task force for making ePub3 interactive eBooks accessible. She realized the enormity of the problem needed a specialized vendor to provide a solution.
Headshot of Caroline Desrosiers leaning forward and smiling at camera  in front of a wallpaper backdrop with whimsical trees. Caroline has wavy auburn hair, bangs, and freckles.

Enter Scribely

Caroline started her entrepreneurial venture and founded Scribely, a certified Woman-Owned Small Business, in 2020, bringing over 9 years of media, publishing, and accessibility experience, as well as a background deeply rooted in literature and the arts. Scribely would grow to become a vendor providing expertly-crafted descriptions for both images and videos to build more accessible experiences across the web.

Armed with the knowledge, experience, and determination needed to democratize digital content, Caroline quickly became part of digital media and accessibility associations, including IPTC, DMLA, and the W3C Silver Alt Text Subgroup. Recently, she joined Sight Tech Global and BISG as a speaker and frequently appears in similar conferences sharing her knowledge and views on creating an inclusive and equitable digital world.

Caroline is also a board member of World Vitiligo Day with Tough Skin providing support to the vitiligo community.
Orange and white vintage Volkswagen bus drives down a high desert road, blue skies and rust-colored sandstone rock ahead.

Looking Ahead



Ultimately, we envision and strive toward a world in which accessibility barriers around culture, education, and the arts are simply a painful memory. Blind, visually impaired, deaf, and hard of hearing people have been disabled by society, and we strive to change this, one image and video at a time.

While digital accessibility has come a long way since the first web content accessibility standards were introduced in 1999, we are still trying to fix the ways the internet is not accessible. Yet with more than 300 million photos uploaded to the internet every single day, fixing the internet can seem like "mission impossible." This is why we promote a proactive approach and focus our mission on building accessibility into content from the very start.

For example, we partnered with IPTC, the global standards body for news media, to help change the standards for photo metadata. This means that accessibility properties can be embedded into an image file so they travel wherever the image goes on the web. 

As we work with more content providers to help implement accessible workflows and to human scale alt text for large photo and video databases, we hope to make budgeting and planning for accessibility the new standard for any digital media endeavor.